The Residency Counselor – Neurocognitive Assisted Living is responsible for managing and growing Assisted Living census at Copper Ridge. This position is responsible for achieving occupancy targets through developing and fostering individual and referral relationships, outbound calling, lead development, events, tours, creative follow-up, database management and other occupancy-generating activities. In order to advance measurable sales results, the Residency Counselor – Neurocognitive Assisted Living will create and maintain effective collaboration, communication and sales-focus with various internal partners, including community leadership and departmental teams, front-line colleagues, Home Office Team and Memory Clinic, Institute and Peabody Club teams. While Assisted Living sales is the primary focus of this role, collaborative sales support is needed to promote the Copper Ridge 5-Point Model.
Models the transforming culture of Integrace by demonstrating knowledge and awareness of the mission, vision, and values through leadership practices and decisions. Consistently reveals Integrace's guiding principles and supporting behaviors of the transforming culture to all associates, visitors, and residents.
Provides oversight responsibility for all levels of external customer relations,, culture philosophy and the values of Integrace into the specific functional discipline of the incumbent and executes assignments within a culture that is shared and collaborative across all Integrace departments and communities.
Actively participates in Neurocognitive Eductaion Programs offered to leadership team and Integrace Communities.
Sales Process and Census Management
Responsible for daily sales operations: (i.e. taking appointments, data entry, taking walk-in's, answering phones, scheduling appointments, writing hand-written notes to customers, timely follow-up with customers, outbound calls, setting-up events, executing sales events, providing tours, etc.).
Achieve and exceed sales-related census goals; implement sales and marketing programs, strategies and processes to attain those goals (i.e. outbound calling, appointments, tours, event attendance, event results, phone call conversion, moves, etc.).
Prepare and deliver meaningful, inspirational, educational and effective sales presentations to prospective families and professionals.
Be a subject matter expert in all residential and ancillary programs offered and support sales efforts for the 5 Point model
Develop and implement specific, measurable sales strategies that address specific customer preferences and priorities across multiple business lines within the community.
Develop and maintain relationships with prospective residents and referral sources, with specific and documented, measurable outcomes.
Fully understand all contracts, addendums and other related documents to be able to address all related questions with our colleagues and customers.
Compile and analyze all sales reports, statistics and trends and create strategies from these.
Conduct frequent, effective sales presentations that inspire customers to take their next step in the sales process and in their research process.
Participate in industry trade shows and external community events as needed
Possess ability to use Excel, Word, email and learn proprietary databases.
Remain goal and outcome driven and be able to inspire the community navigation team to embrace and participate in marketing initiatives.
Build and maintains positive relationships in the external community (local and global) to ensure that marketing initiatives are successful.
Stay up-to-date on industry trends and competitive environment to positively position the community.
Respond to all inquiries within the same day, with timely and regular follow-up contacts and visits scheduled
Position may require flexibility in schedule to accommodate prospective guests including some evening and weekend hours.
Possess a counseling mentality with a focus on what is important to the guest as well as their families and/or caregivers.
Provide guidance regarding resources and support to families/caregivers. Serve as a liaison to direct guests and their loved ones to support services within the community.
All other duties as assigned.
Education: Formal Education
A Bachelor's degree is preffered
Experience: (Number of years of related work experience)
Three or more years of sales and marketing experience in Healthcare preferred
Proven track record of attaining and maintaining sales and marketing objectives and goals
Experience with public speaking, networking and delivering effective presentations
Experience in and knowledge of sales practices and strategies with proven results
Ability to earn trust and build solid relationships both inside and outside of an organization; influence without formal authority
Integrace is an organization graced by the talents, passion, and commitment of our people, and together, we are creating community. We connect people, passion and purpose while igniting in all people the passion for meaningful living.